What is the Shop Your Policy Campaign About?


The Shop Your Policy campaign is about educating Michigan families how they can purchase auto insurance for the most affordable rates.  People need to understand that there is little regulation in Michigan regarding how insurance companies set their insurance rates.  By shopping your policy, you will see how different insurance companies charge significantly different rates for the same type of insurance coverage.  It is unfortunate that this practice is allowed to happen here in Michigan.  However, by shopping your policy now you can ensure that you and your family get the best deal possible on auto insurance.


Shopping your policy can save you money, sometimes a significant amount of money! Ensuring you and your family have proper coverage is one of the most important decisions you can make. Until it happens to you, it seems an impossibility. However, one person is injured every 6 minutes, 37 seconds on Michigan roads; totaling over 75,000 annually.  Driving is the most dangerous activity most of us perform daily. Educating yourself so that you can make proper, informed decisions about the type and amount of insurance is critical. Too little coverage can be disastrous, too much coverage can be costly. 


If you want to save money, shop around! Most people find a better rate in under an hour of research. And it’s the law! All Michigan drivers are required by law to have auto insurance coverage on their vehicle. 


Shopping can be as easy as sitting at your computer in your PJs, phoning several companies to obtain quotes, or stopping at insurance agency offices.  The key is to obtain 4 – 5 quotes, for the same coverage, from several different companies.


May 14 – 18, 2018 – You can shop anytime, but you are encouraged to shop during May 14 – 18.  Designating this week for shopping will send a message to insurance companies and members of the Michigan legislature that consumers in our state are concerned about the cost of insurance and that insurers need to stop overcharging and eliminate their unfair rating practices. They need to work for and earn your business! 


If you shopped and saved, share your results on our Facebook page. By sharing your success, you will encourage others to shop and save.  The goal of Shop Your Policy is to motive every policy holder to better understand the insurance product they are required to buy, to safeguard themselves and their family by having the proper coverage in the event of an accident, learn that pricing for the same coverage can vary greatly among insurance companies, and to $AVE!